About Anton Guinea
Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 20 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.
Episode 40
Have you thought about how and when you’ll exit your trade business?
Whether it’s selling, merging, or stepping back from day-to-day operations, your exit strategy is one of the most important plans you’ll ever create.
Episode 39
Do you have a media kit for your trade business? If not, you’re missing one of the most powerful tools to boost your credibility, win more clients, and make selling easier.
Episode 38
What are you licensed and certified to do?
In the trades, your licenses and certifications are more than paperwork they’re your credibility and competitive edge.
Episode 37
Are you protected legally? ⚖️ In trade-based businesses, your contracts and agreements aren’t just paperwork, they’re your legal leverage. They protect you when things don’t go to plan and give you the clarity to build strong, professional relationships.
Episode 36
Profit isn’t about what you make, it’s about what you keep.
If you’re running a trade-based business, the most important thing you can do is know your numbers and protect your margins. In this video, I’ll show you exactly how to manage cash flow, avoid insolvency, and increase your profit without losing control of your costs.
Episode 35
Leads are the lifeblood of your business but relying on luck or word of mouth alone isn’t enough. You need a consistent, repeatable lead generation system that works for you every single day.
Episode 34
Hiring is one of the most important decisions you’ll make in your trades-based business. Get it wrong and it costs time, money, and reputation.
Get it right and you build a strong team, create livelihoods, and free yourself up to grow the business.
Episode 33
Who have you sponsored lately?
Sponsorships aren’t just about getting your logo on a jersey, they’re a powerful way to build relationships, attract clients, and grow your business. But only if you do it strategically.
Episode 32
Should you ever give something away for free in your trade business? The answer is yes!
If you use loss leaders the right way. A loss leader is a small, low-cost offer that gets your foot in the door, builds trust, and starts the relationship. From there, you can upsell, bundle services, and grow long-term business.
Episode 31
Are you still thinking like a tradie when you should be leading like a CEO?
One of the biggest challenges tradies face when they start a business is an identity crisis. To grow beyond the tools, you need to shift your mindset and identity from tradie to business owner, from worker to leader, and ultimately to CEO.
Episode 30
Your mindset is the most important tool in your trade business.
In business and in life, challenges will come. The difference between those who thrive and those who struggle is resilience, growth, and a strong mindset. In this video, I’ll share three powerful steps to strengthen your mindset and set yourself up for success.
Episode 29
Have you future proofed your trade business?
In today’s fast-changing world, tradie businesses need to stay innovative, creative, and trend-aware to survive and thrive. In this video, you’ll learn three powerful ways to keep your business ahead of the curve.
Episode 28
How good does your business look to your prospects?
Your brand visuals, from your website to your vehicles to your marketing collateral, are the first impression clients get of your business.
Episode 27
Selling is a numbers game and a repeatable process!
In this video, you’ll discover how to build a scalable sales system that consistently wins clients and grows your business.
Episode 26
Not every job is worth your time!
In this video, you’ll learn the skill (and mindset) of saying NO to low-value jobs that drain your energy, hurt your brand, and distract you from your ideal clients.
Episode 25
Want more referrals for your business?
In this video, you’ll learn a step-by-step system to 10X your referrals by training your staff, empowering your clients, and using one powerful introduction line that will change the way you grow your business.
Episode 24
What’s your brand promise?
As a tradie business owner, your brand promise is one of the most powerful tools you can use to grow your business, build trust, and win more clients.
Episode 23
If you’re a tradie looking to grow your business, it’s time to think bigger, and that means tapping into the power of celebrity, influencers, and the media.
The right connections can elevate your brand, boost your credibility, and open doors you never thought possible.
Episode 22
Anton Guinea is heading to Melbourne for an exclusive Command & Convert business coaching session.
In this event, Anton will share proven strategies to help business owners capture attention, convert prospects, and work in their true zone of power.
Episode 21
Want to win more high-quality clients without cold calling?
Then start showing up where the best opportunities already are in the room, at the table, and in the conversation.
Episode 20
Are you negotiating… or negating your worth?
Too many tradies race to the bottom on price, and it’s costing them big time.
Episode 19
Not every client is worth keeping.
In this Trade Titans episode, Anton explains why firing certain clients can actually help your business grow – and how to identify the red flags before they cost you time, money, and sanity.
Episode 18
If you don’t have financial discipline, you’re risking your business, simple as that.
This episode shows you the no‑fluff system to keep cash tight, bills paid, and growth steady.
Episode 17
If you’re just another name on the quote list, you’re replaceable.
This episode shows you how to position yourself as the go-to expert in your niche so clients chase you, not the other way around.
Episode 16
How good are you at following up?
If you’re like 95% of businesses, you follow up once after sending a quote and never again. That’s a massive missed opportunity.
Episode 15
Nothing sells your trade business better than your clients.
This video breaks down the power of social proof, and how to use it to generate more leads, build trust fast, and grow your reputation without spending a cent on ads.
Episode 14
Words sell before you ever say a word.
If you’re a tradie or trade business owner and you’re not using copywriting, you’re missing one of the most powerful tools for growth in 2025.
Episode 13
Your customers need to see you 27 times before they trust you.
If you’re not creating content regularly and across multiple platforms, you’re getting left behind.
Episode 12
Want to grow your revenue without chasing more jobs?
Then it’s time to master the art of cross-selling and upselling, starting with your current clients.
Episode 11
If you’re stuck in a race to the bottom, it’s time to change your pricing strategy.
In this episode of Trade Titans, Anton explains how pricing psychology can help you stop discounting your worth, and start attracting higher-paying, more loyal clients.
Episode 10
Want to grow your trade business past YOU?
Then it’s time to scale with strategy, by building leaders, crafting culture, and systematising growth.
Episode 9
Want your clients to sell your services for you?
Then don’t just satisfy them, wow them. In this video, Anton shares how to transform everyday customers into raving fans who refer you and build your brand faster than any ad ever could.
Episode 8
Want to grow your tradie business without spending a cent on ads?
Then it’s time to master the power of strategic partnerships and referral-based growth.
Episode 7
Your personal brand is your most valuable business asset.
Customers aren’t buying your logo! They’re buying you, your story, and the trust you build.
Episode 6
Want to make 6, 7, or even 8 figures this year?
Then stop guessing and start tracking down to the dollar.
Episode 5
Want to grow your trade business like a real CEO?
Then start running your days like a 7, 8… or even 9-figure entrepreneur.
Episode 4
Want more money, more freedom, and more control in your business?
You won’t get there without mastering this skill: Time Management.
Episode 3
What makes your tradie business truly different?
If your answer is “good service” or “quality work,” you’re missing a massive opportunity to stand out and charge more.
Episode 2
Are you tired of being just another name on the call list? This video is all about how to reposition and rebrand yourself so you’re not the backup tradie you’re the first choice.
Episode 1
Most trades business owners hit a ceiling, but it doesn’t have to stay that way.
In this video, Anton breaks down the core reasons why many tradie businesses never grow past 7 figures and what you can do differently.
