Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 20 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.
Overdeliver massively to current clients: unexpected upgrades, handwritten notes, or small surprise gifts. People talk about what surprises them — this fuels referrals, increases loyalty, and reduces price sensitivity.
2. Repackage Your Offer (Value Stack)
Small businesses often have great services but present them poorly. Create a new “package” by stacking bonuses or combining services into a premium bundle. This lets you charge more and positions you as a premium choice rather than a commodity.
1. Create a Celebrity Association Day
Leverage a local influencer, niche expert, or even a micro-celebrity to endorse your business. One photo, video, or social media mention can instantly create authority and credibility — two of the most powerful growth accelerators. You don’t need a global celebrity; local credibility often converts faster and costs less.
