Melissa Williams, an award-winning global authority on adult learning, joins leadership expert Anton Guinea to explore how true influence is built through learning. Melissa shares her journey from believing she was “dumb” at school to becoming CEO of a successful learning organization, thanks to discovering the FORMAT model and her own learning preferences. Together, they unpack the difference between influence and manipulation, the power of intent, and why creating a love of learning is one of the greatest gifts a leader, parent, or educator can give. They break down the four learning preferences—why, what, how, and what if—and show how designing for all of them transforms engagement, confidence, and results. The conversation also dives into psychological safety, handling mistakes, and practical ways leaders can build cultures where people feel supported in learning, growing, and taking risks.