Anton Guinea sits down with Australian renewable energy entrepreneur Huon Hoogesteger to explore what real influence looks like in practice: from making podcasts and presentations more valuable and concise for time-poor listeners, to speaking in the “language” your audience actually hears (DISC, data vs emotion, alignment, detail), to building a values-driven, radically transparent business in what Huon calls a “grubby” solar industry. Along the way, they unpack integrity under pressure, long-game client relationships (“we don’t sell systems; we sell energy over time”), the impact of family and faith, and how the “soil” you grow in, the people and culture around you, shapes both your leadership and your legacy.