Jeff (Jeffrey) Burke, a Pilbara-based civil construction operator and international entrepreneur. Jeff describes how a failed motorcycle-brand idea in Vietnam led to the creation and rapid growth of Onya Bike Adventures, now operating in six countries, as well as a paint manufacturing company, Revolution Paint. He reflects on Vietnam’s appeal, its rawness, family-centered culture, and homestay experiences, and how the business began as a “hobby” that unexpectedly exploded. Shifting to the core theme of influence, Jeff explains that for him, influence is about the “center of influence”, the people you surround yourself with. Throughout his career, from early days as an apprentice working for a successful Canberra builder who helped him buy his first block of land, to his time at Rio Tinto, to learning from billionaires and experts (including time on Necker Island with Richard Branson), Jeff has deliberately sought out capable, values-aligned people, asked them lots of questions, and modeled their thinking. He emphasizes constant learning, through mentors, self-development (e.g., Tony Robbins programs), and voracious reading, as the engine behind his business growth and personal development.