Leadership coach Anton Guinea interviews storytelling expert Gabrielle Dolan about how storytelling functions as a core leadership and influence skill, not a “nice to have.” Gabrielle explains that stories make messages “sticky” by creating emotional connection and long-term memory, drawing on examples from First Nations cultures, safety storytelling, and her work in change management and values communication. She outlines a simple framework—be crystal clear about your message, choose a personal story, keep it tight (60–90 seconds) with a clear beginning–middle–end, and finish with an inviting, reflective close rather than a moral. Through stories about leaders she’s coached (including a once-skeptical CFO and a values-driven “touch the wall” moment), she shows how sharing authentic and even vulnerable experiences humanizes leaders, builds trust and credibility, and brings organizational values like “doing the right thing” to life in day-to-day decisions.